Recently, a local Fantastic Sams franchise owner reached out to Fran Yanity and April Powell after having worked with them in the past, seeking guidance to expand their regional advertising dollars. We knew this partnership would be FANTASTIC with our agency expertise in multi-unit franchise marketing, so we hopped on a call to meet the team and now have our newest client. With the goal of increasing brand awareness, increasing foot traffic into their salons, and recruiting more stylists, we knew we could create a multi-faceted campaign to spread the word about how they are your ultimate affordable salon experience.
Fantastic Sams has 21 locations across the San Antonio area including Boerne, Castroville, Floresville, Lavernia, Lytle, New Braunfels, Pleasanton & Schertz with one new location opening up in July. With Fantastic cuts and color at so many locations, customers can be sure to find the perfect place to update their look any day of the week. Plus, with an app on their phone, guests can schedule appointments and manage rewards with ease.
With so much to offer their customers, we knew creating a print, radio, and TV campaign to spread their message would create top of mind awareness for San Antonians. We also teamed up with sister agency, Noisy Trumpet, to create a digital campaign for their recruitment efforts.
As a local agency leader, we’re excited to see how our relationship with Fantastic Sams continues to evolve as we see their business grow.
About The PM Group: The PM Group was founded in 1988. For over 33 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including home services, automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the Agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In 2020 alone, the Agency donated over $1,050,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.